@Comcast
Xfinity Mobile Product Expansion Proposal
Photo: Ridgeway, Colorado | Summer 2024
About My Role:
Role: Marketing Sales Operations Analyst
Role Responsibilities:
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Developed a product expansion proposal with a go-to-market strategy, ROI forecasts, timeline roadmaps, and resource allocation models; presented findings to cross-functional stakeholders.
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Assessed competitor offerings, pricing, positioning, and regional demand signals to identify strategic gaps and growth levers to support the go-to-market strategy.
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Aided in mixed methods competitive market analysis to map direct-to-consumer (DTC) opportunity clusters.
Xfinity Mobile Product Expansion Proposal:
Target Market: Students Studying Abroad | Collaboration: Cross-Functional Teams
During my internship at Xfinity, I developed a Product Expansion Proposal aimed at extending Xfinity Mobile's reach into a high-potential segment: students studying abroad. This initiative sought to acquire new customers by leveraging a demographic known for long-term brand loyalty—college students who tend to maintain the products and services they adopt during their university years.
Strategic Approach: I collaborated across multiple teams to build a comprehensive business case
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Product Team: Reviewed existing Xfinity Mobile plans and feature sets
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Finance Team: Analyzed cost structures and pricing models
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Go-to-Market & Back-to-School Teams: Researched current student acquisition strategies and promotional campaigns
Key Insights Students: represent a valuable long-term customer base with higher retention rates post-graduation compared to other demographics. By tailoring Xfinity Mobile offerings to meet the unique connectivity needs of study-abroad students—including international data packages, flexible billing, and seamless roaming—the proposal outlined a pathway to capture this underserved market while strengthening brand loyalty early in the customer lifecycle.
Deliverables: My proposal included a detailed market analysis, competitive positioning, financial projections, and a phased rollout strategy.
