Year: 2021 | Course: Data Analysis Class Project | Methodology: Primary Market Research

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Corporate Social Responsibility (CSR) has become an increasingly vital component of modern business strategy. Many studies suggest that growing consumer interest in CSR initiatives is driven primarily by younger generations' activism and their expectation that companies care about the communities they impact. This project tested that hypothesis to determine whether the push for CSR was truly generationally driven.

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Why This Matters to Me: CSR was one of the key reasons I chose to pursue a business career. I believe corporate social responsibility demonstrates how business can be a force for good in society and for the environment. This project allowed me to explore that passion through rigorous data analysis.

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Research Design: I deployed a survey through Qualtrics and collected 266 responses within two days, spanning four generations—from Gen Z to Baby Boomers. The majority of respondents were located in Boulder, CO, with a smaller portion distributed across the United States.

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Analysis & Findings: Using ANOVA and regression analysis, I examined whether generational differences existed in attitudes toward CSR implementation and support. Contrary to the prevailing hypothesis, my results showed no significant correlation between younger and older generations regarding CSR views. All four generations analyzed demonstrated active support for CSR initiatives and expressed willingness to spend more to support companies engaged in CSR programs.

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Project Deliverables: My findings and analysis are broken into two sections. Click the Adobe PDF buttons below to view each report: